It’s been quite awhile since i had to get my brain juices flowing for a logo. My jobscope at my current workplace requires me to focus more on layouts and art direction. When i came across this sign(pictured above) calling for entries, and i thought…. why not. A quick read at the guidelines later there i was seated at my desk, trying to get the inspiration flowing again. I looked through some aerial shots of the Singapore River, went through their website for any and every bit of info i could. But ultimately….. it drew a blank… ahahahah. Surprise, surprise.
About the Competition
The Singapore River Logo Design Competition is organized by Singapore River ONE – a public-private sector working group of stakeholders committed to improving Singapore River. The objective of this contest is to design a logo for the Singapore River precinct that can be used to brand, market and better identify the area to both locals and visitors.
We invite you to design this new logo for the Singapore River precinct. The logo design should draw inspiration from all three quays and the important elements that make Singapore River a unique destination, such as its history, the diverse mix of offerings, and the water. The winning logo will be used to brand, market and promote Singapore River locally and internationally for a minimum of two years.
I read the section about Intellectual Property in their guidelines, and although im not really a big fan of giving all my IP away via a competition. I went into this with a clear head. I did it for the purpose of getting my brain some much needed excercise.
Competition guidelines can be downloaded here
This is one of those logo design processes that i never did put pen to paper. After
convincing myself deciding to do it, i never gave it much thought again after the initial excitement wore off. It was only when i started playing in illustrator itself, that i stumbled across and idea. Usually id’ have as many as 3 or more different preliminary ideas to let my clients to choose from, but knowing this is just a practice run, i just stuck with one.
Playing with overall shapes. Negative and positive.
My design is inspired by the flow and intertiwned relationships the river has with its immediate surroundings. You need all elements to make it work. The Initials “S” and “R” are formed when both negative and positive spaces are perfectly lined up. The alternating lines of Blue, white and blue again signifies the importance of the River. As it accentuates and adds that little bit of definition and “ooomph” to the letter S.