
I was approached to help out with some identity branding guidelines, business stationeries and a website for an up and coming malay bridal wedding studio in Singapore calling themselves Sovereign Bridal. With a name like that, my work was really cut out for me and true enough, the initial brief that i received needed the logo to look grand, expensive, stylistic and of course simple to some degree.
I quickly booked an appointment with the ones in charge and tried to pick away at their brains. Trying to figure out and narrow down the look and feel that they were after. What i found out was that they have big plans for the local market. Apart from the usual make up services and bridal dress on offer, they also hope to set up a make up academy as well. And of course i would have to look into how to incorporate that into their logo as well. (more…)